Katherine Goldman

Katherine Goldman

New York

Building Business Brands

Marketing is transformational. Or at least it should be.

That’s how I approach my work. Whether it’s a product, a service, or a concept that I’m bringing to an audience, I look for a way to give it the power to change, readjust and enlighten thinking.

My philosophy is that honesty always wins and great taste always rules.

I have taken the best of everything I learned in the advertising business: understanding an audience, the competition and the client's unique selling points and turning it into a compelling message--then translated it into a field that has allegiance to no particular medium, just the luxury of selecting and utilizing what works best.

But the same truths still hold firm: there's no selling without strategy no matter how great the creative, and a strong audience-based message told clearly and well is always going to win.

The results have been positive. I have built accounts that have grown and brought in striking revenues year after year. The campaigns have increased sales and customer loyalty for the clients. What's more, the clients have learned to value and invest in strategic creative.

I have worked on some of the world’s best brands. B2B, B2C…it’s all the same. Make it work for the audience in a way that’s smart, surprising, fascinating and uplifting. Simple, right?