UPS
When UPS needed to connect with new executive level customers who would value SCM and logistics solutions, I helped introduce the new brand to the top executives, then invent, create and produce “Longitudes” a multi-year series of global C-level events. I also developed a concept and look for TED@UPS. I helped add creative to another series of events to executives in targeted verticals. And most recently, my role was to take the new branding to the trade show floor, with a concept, design and experience to attract and sell new customers in key verticals.
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