To create a co-branded ad campaign directed specifically to employees of Lowe's, Ameriprise wanted to forge both brands to create a solution for personal investing that presented as strong as the united brands could be. Uniting "never stop improving" with "more within reach" we developed campaigns that talked about the value of working with an expert and the principles of always being focused on adding value when you build.

The targeted Facebook campaign was perceived as a huge bonus for the Lowe's employees.

Up Next: